Are you writing your own fundraising letters? Worse still, is your Executive Director writing them? According to Jeff Brooks “insiders” like you and your key staff are simply too close to the organization to write effective, persuasive copy. Why? Because
over time you/they have developed a certain way of thinking, and a certain proprietary knowledge, and you think everyone else shares the same thought processes and understanding of the subject matter. They don’t.
HOW DO WE FIND OUT WHAT OUR CONSTITUENTS CARE ABOUT/VALUE?
First, let’s discuss the ways we don’t find out. These are what I call common communication missteps, and they actually precede any communication:
READERS: What examples can you share where opinion trumped knowledge, leading to a positive or negative outcome?