Now that we know what advice we should not rely on, what advice is reliable? The advice we get from our newly empowered (via social media) constituents, of course. There are a number of ways to tap into constituents’ knowledge:
Here’s what we know:
(1) People outside our organization DON’T think about it like we, our boss or our board do;
(2) We care more about our organization than our constituents do, and assume everyone else cares the same way we do;
(3) Advice acquired from random consultants and pundits is not the same as knowledge acquired from our 99%;
(4) Knowledge sourced directly from our constituents, via social media, is the best way to get a direct, real time, up-to-date read on what our community cares about and values
(5)We may be doomed to continue to put one bad foot in front of the next if we continue down the road of unsubstantiated opinion (anecdotes don’t count) above knowledge.
READERS: How confident do you feel, on a scale of 1 to 5 (with 5 being supremely confident), that you know what your constituents most value about what you do? What roadblocks are standing in the way of communicating in a more constituent-centered manner?