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Daily Archives: October 24, 2011

Opinion above Knowledge: Common Communication Missteps to Avoid Part 2 – Don’t Ignore Social Media

Yesterday I asked if you or your Executive Director are writing your own fundraising letters. We discussed the fact that you and your key staff are simply too close to the organization to write effective, persuasive copy.  And we talked about the fact that the lion’s share of your supporters – let’s call them the…

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October 24, 2011Leave a commentSocial EngagementBy Claire Axelrad
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