Category Archives: Annual Giving

9 Things Your Nonprofit Needs to Know About Monthly Donations

It’s the time of year when nonprofits are evaluating their recent fundraising results and making new year’s resolutions to bring in more contributions in the coming year. But… how?

What will move the needle for you this year?

No doubt there are a number of things you can do more effectively. I’ll be talking about many of them in the weeks and months ahead. Today, however, I want to discuss one thing you may or may not be giving serious thought to.

MONTHLY GIVING.

Chances are you already have some sort of monthly sustainer program.  But… is it the best it can be?  Could it do more heavy lifting for you?

Today I’ve asked an expert, Bill Sayre, President of Merkle RMG, to give me his thoughts on what you can do right now to begin and/or better manage a monthly giving program.

How to Make Donors Happy to Say "Yes" to Your Fundraising Appeal

Today I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.

Because if you can persuade your donor that saying “yes” will make them happy, then you both win.

Don’t you want to make your donor feel like a winner?

Don’t you want to be a winner?

25 Secrets to Instantly Improve Your Annual Fundraising Appeal

Are you starting to worry about whether you’ll raise enough money this year to meet your goals?

Are you concerned because last year’s appeal didn’t raise as much as you had hoped?

Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?

Fear not!  Help is on the way!  Just use my gift to you — this 25-point checklist — before you send anything to your printer!

Quick Nonprofit Guide to #GivingTuesday Jujitsu

If you’re planning ahead for #GivingTuesday, you’ve still got time to change your mind.

I’ve got a better idea for you.

Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?

5 Winning "Today" Strategies to Raise Money Smarter

If you could only do five things between now and the end of the year to make a noticeable difference in your nonprofit’s fundraising results, what would you do?

I’ve been writing recently about five subject areas – key priorities for success this year, and beyond.  Today I’d like to offer one BIG “to do” in each area to help you hone in on some actionable steps that will move the needle and have a transformative impact on your results.

3-Word Recipe Guaranteed to Raise Money

I consider these three words the holy trinity of fundraising success.

They are simple.

They are easy to remember.

They really work.

Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.

Let’s take a look.

7 Breakthrough Annual Fundraising Appeal Strategies

The end of the year will be here before you know it!

Working on your year-end appeal?

Wish you had a way to prioritize the stuff that really matters?

Around this time of year, it’s common for me to hear one or more of the following — not just from newbies to the profession, but also from seasoned pros: