The inimitable Seth Godin recently posted some wisdom I want to share, because it applies directly to how you must ‘sell’ your nonprofit if you hope to inspire folks to join with you to solve the problems you address.
As is always the case with Godin, it is succinct. It’s also both common-sense and deeply insightful — critically so — when you take a moment to dig in a little. It relates to one of the most critical elements of any fundraising appeal:
You see, folks won’t give to you simply because you exist. Or because you’re nonprofit. Or because you’re ‘do-gooders.’
They won’t even give to you because you claim you’re addressing important issues or resolving a significant problem.
It takes more than that to capture people’s imaginations and inspire philanthropy.
The problem has to be vital, and the solving of it relevant, to them.
There are at least nine different ways in which a problem will capture a donor’s attention.Details