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It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Small giftsToday I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!

Here’s what I found superimposed at the top of the screen:

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Will Your Year-End Fundraising Be Sound and Fury, Signifying Nothing?

I love my Agitators, I really do. I’m hoping they meant to provoke, and were really being tongue-in-cheek with their recent article.   Forget About Donor-Centric is very provocative, and certainly there’s truth here. Nonprofits do seriously ramp up their fundraising activities at this time of year, and it may appear they’re thinking more about money than their donor. It’s solicitation time, not stewardship time.  And “Donor Tom” (Tom Belford) tells us he understands. He reasons that at this time of year he’s going to be so bombarded by appeals that he’s not going to be thinking about building a relationship with you. He just wants to give to those he’s already given to and “escape with some spending money for Christmas presents.”

That’s exactly the perspective you don’t want your donor to have.

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How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort?

Before you hold your next fundraising event, ask yourself one simple question: WHY?

Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.

I’ll wait.

Seriously, do it. Jot.

I’m waiting.

Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you.  Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].

Now, let me guess what you’re writing (and/or thinking).

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5 Secrets of Psychologists: How to Get Donors to Say “Yes”

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors.

These principles are well documented, and can be incredibly useful to fundraisers.

Even someone inclined to support your cause may not give unless you push the right buttons.

A new infographic visually makes the point that, while technology advances, human triggers remain constant.

Here are five triggers — with a few suggested strategies (I’m sure you can come up with more) —  to use these principles in your offline and online relationship building with prospective supporters:

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7 Little-Known Secrets That Will Get You a Visit with Your Donor

Why is it so hard to set up a time for a visit with a prospect?

It just is.  People screen their phone calls.  They don’t answer your emails.  They’re busy. And, let’s face it, they know what this is about.  Some folks will avoid the ask because they’re thinking about it in terms of ‘money’ rather than ‘impact.’  Once you get in the room with them, you’ll be able to change this perspective.  But… how to get there?

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Philanthropy, Not Fundraising: How to Win Over Donors in One Word

What’s the number one thing you strive for in your marketing and fundraising strategy? Challenge yourself to think about this for a moment. Really think. Trust me; you’ll remember it better if you think first. Don’t skip ahead.

Got a word?

There’s one word that should come to mind. This word should become your mantra. It should underscore everything you do. Your annual appeal writing. Your special events. Your newsletters. Your blog posts. Your proposals. Your reports. Your social media.

If you take this one word to heart, you’ll be leaps and bounds ahead of the competition. Moreover, this is the one word that can set you apart. That can help you build relationships like nothing else. Ready?

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