It’s here, it’s here!
That giving time of year!
My dear, don’t fear!
It’s time to get in gear!
Good cheer, get clear,
As the year-end draws near…
Bad poetry aside, it really is the time to get all your ducks in a row so you don’t miss out on this time of year when many charities will receive as much as 40% of their entire annual campaign goal.
So I’ve got 13 tips to give your year-end fundraising a shot in the arm!
Details
I doubt you’re worrying your pretty little heads about this stuff, but you should be.
Because year-end giving is simply too fraught with angst — and it needn’t be that way!
Not an anxious period of wondering whether their credit card transaction is secure, whether their gift went into a black hole or whether you’ll use it as they intended.
And guess what else?
Not an unmitigated nightmare of receiving credit card numbers that don’t work, worrying about how already busy staff can possibly process all your year-end donations and, for that matter, do so in a timely, professional and personal manner.
So give yourself and your donors a break.
How to do this?
Details
I consider these three words the holy trinity of fundraising success.
They are simple.
They are easy to remember.
They really work.
Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.
Let’s take a look.
Details
This is the giving season! Between now and December 31st, statistically, are the “make or break” weeks for your annual fundraising. It doesn’t matter what fiscal year you’re on. Donors operate on a calendar year.
So I’m offering up 5 tips to help you out.
Because people do most of their giving between Thanksgiving and New Year’s Eve — and I don’t want you to miss out
It’s a time when people feel grateful for friends, family and other blessings, and are inclined to be generous towards others. They want to share their blessings.
Your job is to tap into these feelings of generosity when they’re most at the surface. To strike while the iron is hot.
Details
Not long ago I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!
Here’s what I found superimposed at the top of the screen:
Details
I’m a huge fan of a too-little used tool when it comes to fundraising. It’s called behavioral neuroscience, and it’s pretty awesome stuff.
Moms use it all the time without evening thinking about it. Moms. Just. Know.
I’ll bet you even use it yourself. Unconsciously.
But what if you could use it intentionally to persuade prospective donors to say “yes” to investing in your cause? Or to give more often or with greater passion?
You can!
Today we’re going to talk about one foolproof way to get donors — and anyone — to do what you want them to do.
And it’s as simple as Mom saying “Because I said so!”
Details
I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what the “Clairification” blog is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift rather than the people who show them the good that can be gained.
Seems counter-intuitive, right?
Absolutely. So here’s a little reminder that people don’t always behave as you might intuitively believe they would. Which is why fundraising is part art and part science. And here’s something we know from the research:
By now I hope you’ve read the latest Fundraising Effectiveness Survey results and know that, on average, U.S. and UK nonprofits are retaining only 41% of their donors. This is abysmal, and it makes me sad.
When I started out in fundraising, many moons ago, I consistently retained 60 – 70% of my donors. And I thought that was insufficient!
While there are all sorts of reasons this is happening, what matters most is stopping the attrition before your nonprofit withers and dies. Because at these rates, after seven years you’ll only have 10 out of 1,000 new donors you acquire today. You read that correctly! Did I mention that first-time donor retention rates are only 27%?
Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs? Fear not! Help is on the way! Just use this 16-point checklist before you send anything to your printer.
Details
What if we said “Give Where Most Moved” instead? No one likes to be scolded. Yet most nonprofits make a practice of regularly admonishing supporters to give “where most needed.” You probably think this is a good thing. After all, it gives you the greatest flexibility. Right? Wrong. Think again. You’ll have a lot …
Details