Content is the heart of your successful fundraising strategy.
If you don’t sell it, you won’t connect with your audience.
And if you don’t connect with your audience, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.
This is where learning to become a master storyteller comes in.
I know you’ve heard this before. Storytelling is the meme du jour.
But that doesn’t mean you shouldn’t pay real attention.