You know this when it comes to your personal life (surely you can hear your Mama’s voice in your ear). You certainly know this when it comes to political correctness (surely you know the words to avoid, at all costs). You even know this when it comes to your professional life (surely you take pains to avoid certain acronyms and jargon).
Well… guess what?
Words matter when it comes to fundraising too!
When asking people for a charitable gift, choose your words with care.
Which Fundraising Ask Word Works Best?
Here are some common ‘ask’ words:
- Pitch in
- Chip in
- Leave a legacy
I have strong favorites, as you may be able to infer from the words I’ve boldfaced.
Let me tell you why.Details