Brand Spanking New: The changing meaning of ‘mark’ in marketing, ‘relationship’ in CRM and ‘social’ in branding and business
Branding used to connote something done with a hot iron to mark ownership of a steer. If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…
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