Question mark of people

How Jargon Destroys Nonprofit Fundraising & Marketing

I hate jargon. With a passion.

Hate it. Hate it. Hate it.

Just. Can’t. Stand. It!

Yes, I guess you could call it a pet peeve.

But, really, why would you ever use jargon if you wanted to truly communicate with someone?

Just check out the definition:

“language used by a particular group of people, especially in their work, and which most other people do not understand”

— Cambridge dictionary.

Jargon = Failure to Communicate

When you talk to people in words they don’t understand, really, what’s the point?

Are you just trying to make yourself look smart?

Because, trust me, that’s not how it comes across.

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Leverage Millennial Marketing Strategies to Woo ALL Nonprofit Donors

Marketin to MillenialsDo you ever worry you’re not doing enough to attract the donors of the future?

Does thinking about how to market to Millennials (who already are the largest segment in the workplace, will be 50% of the U.S. workforce in the next two years, and who will be 75% by 2030, according to the U.S. Bureau of Labor Statistics) fill you with anxiety, because it’s just one more thing to add to your overflowing list?

Fear no more!

Today I’m going to tell you how you can have it all – and with very little extra work.

Don’t get me wrong.  I’m not dissing a multi-generational strategy. If you can manage to treat different types of donors differently, you absolutely will get the biggest bang for your buck by so doing.  However…

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elephant and blind men

Use Stories to Knock Down Nonprofit Marketing and Fundraising Siloes

A recent article on Beth’s (Kanter) Blog by Miriam Brosseau and Stephanie Corleto was so well-written I was inspired to share some of it with you.  I 100% agree with everything it says – and strongly believe you absolutely must do what the article suggests.

What’s that?

Bust down your siloes!

Specifically, turn those puppies on their sides so they form a pipeline, and let the free flow of ideas between programs, marketing and fundraising begin.

Can you picture this?

Imagine your program staff is hoarding all the inspiring stories of impact, and failing to share them with your development team. That’s a silo that needs to be toppled. Because…

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Man reading book to kids

Donor-Centered Storytelling Boosts Fundraising. Period.

Donors are always a bit nervous about their investment in your nonprofit.  More than anything, they want to know what their hard-earned money is accomplishing!

Bloomerang found that 8% of donors failed to renew their giving specifically because they weren’t sure what their gifts accomplished.

THIS SHOULD NEVER HAPPEN!

If you want more gifts, you must give them.

And in this article we’ll look at why stories can be the perfect donor gift!

For a lot of nonprofit insiders, this is a paradigm shift. Think about it.  I’m asking you to go from focusing on asking to focusing on giving.

Another way to consider this is to shift from focusing on selling to focusing on helping.

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8 Tools to Be a More Effective Nonprofit Writer

Nonprofit writing is particular, because you’re always endeavoring to persuade.

So it’s not expository writing, like a term paper. It’s more narrative. As in telling a story. A compelling, emotional story.

Even the best writers, nonprofit or otherwise, can use a little help now and then.

And today we’re fortunate to have a number of online tools to help us write with greater clarity and polish.

When I say polish, I don’t mean big words and complex sentences.  I mean polish in the sense of shiny.  You want your words to gleam! To jump off the page and grab your readers’ attention.

And, guess what often gets in your way?

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Boost Nonprofit Marketing Results: Message, Time, Place

As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies.

One-size-fits-all messaging seldom works as well as segmented messaging.  The former is all about you, your convenience and your needs.  The latter is about your constituent’s needs.

Successful fundraising and marketing is customer- and donor-centered.

Is your year-end strategy setting you up for success? Are you truly putting your best foot forward?

If you’re not inside your constituents’ heads, you need to get in there! To be constituent-centered requires you to (1) talk to the right people,  (2) with the right message, (3) at the right time and place. Recently, I enjoyed a post on precisely this subject. I share it with you here, and if you’re not yet hip to the Marketoonist, allow me to introduce you.

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Humanitarian aid

Using Visuals to Enhance Nonprofit Marketing & Fundraising

Is your nonprofit using Instagram yet? Pinterest?

I’m going to suggest you give it some serious consideration.

Why?

We live in the age of information overload. A wealth of information creates a scarcity of attention and thus a need to efficiently allocate attention.

Visual to the rescue!

Visual is a huge trend in marketing, using the power of digital to communicate your message and stay within the diminishing attention span of today’s online readers –8 seconds (one second less than the attention span of a goldfish).

Glub, glub.

If human minds are adapting to information overload this way (to multitask, prioritize, and consume quickly and efficiently), it makes sense for your nonprofit to adapt as well.

Otherwise, you’ll work really hard to put messages out there – that no one will read.

Want to stop working just hard and start working smart?

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Dylan Times they are a changing lyrics

Philanthropy; Not Fundraising: How Inbound Marketing Enhances Opportunity for Human Connection

Dylan Times they are a changing lyricsThis is not the first time I’ve channeled Bob Dylan, calling for a change in the way fundraising and marketing is practiced in the social benefit sector. Because the times truly are a changin’…

Your sons and your daughters are beyond your command, your old road is rapidly agin’…

THEN: When I grew up in fundraising I had a shoe box as my database.  I wrote grant proposals on yellow legal pads.  When we got our first FAX machine I complained that now folks expected us to mail and FAX them (so double the work).  When email came on the scene I complained that now folks wanted us to mail and FAX and email (so triple the work). But it was still the same old road of outbound marketing.  At least I understood what it was all about.

NOW: We’re on a new road entirely.  Because folks are coming to us.  They’re telling us what they want.  They’re defining our nonprofit brand.  And they’re doing so in real time via a multitude of online channels and using a multitude of Web-connected devices.

Opportunity is knocking.

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