The Winter of our DisCONTENT: Why, even with a content plan, marketing feels so cold to much of our audience

We’re leaving too much of our audience cold, despite the fact that we now have content plans. Brian Solis of the Altimeter Group  bloggedon a new report released by his colleague, Rebecca Lieb, “Content: The New Marketing Equation Why Organizations Must Rebalance.” A principle take-away is that, while we’ve been conscious about creating what…


Brand Spanking New: The changing meaning of ‘mark’ in marketing, ‘relationship’ in CRM and ‘social’ in branding and business

Branding used to connote something done with a hot iron to mark ownership of a steer.  If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…


The Sticky Effect of The Girl Effect – Messaging is the Medium. Or is it?

So powerful.  So sobering.  I just watched “The Girl Effect” video for the “n”th time; it never loses its potency. A simple story.  Rapidly told.  Presenting examples. Playing to our emotions.  Offering a solution. Messaging doesn’t get compelling than this.  In cased you’ve never seen it, The Girl Effect: The Clock is Ticking is…