Those of you who know me know I adore color. I’m definitely not someone who wears only black! I thought it would be interesting to think about how we use color in our donor communications, and happened on this great infographic showing The Psychology of Color in Design. Or take a lo at Color Psychology…
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We must begin to think of our brand as a platform from which all dialogue ensues. It is in this context that content creation and content marketing strategy becomes important. That is, unless you’re Seinfeld, and you think you can succeed in engaging your constituents in a conversation about nothing. It worked brilliantly for him;…
DetailsContent curation is one of the new buzz worthy terms you’re hearing a lot about these days. And it’s for good reason. With so much information at the buffet , we need some help figuring out what to select. To pick an ‘object’ and add ‘beauty’ and meaning to it, we need curation from sources…
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Is your content pushing up daisies? It should be. That’s the way to grow and blossom. I call it the R.I.P. Content Marketing Strategy: (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance;…
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Is your content pushing up daisies? It should be. That’s the way to grow and blossom. I call it the R.I.P. Content Marketing Strategy: (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance; ideas) in the right ways (plan).] So, to mimic Do,Re,Mi from the Sound of Music:
DetailsContent is king. What this means is that information is power. A recent webinar by Social Media Today(you may need to register on the site to hear the audio), How Content Marketing is Changing Everything, highlights the challenge for marketers today. We must not only deliver the right information, in the right place, at the…
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The digital revolution has made it easier for each individual to beat – and march to – their own drum. This means we no longer lead the band (or, shall I say, brand). So if neither marketing nor development is wielding the baton, does it matter how they’re connected or separated? Yes! But the way…
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We’re leaving too much of our audience cold, despite the fact that we now have content plans. Brian Solis of the Altimeter Group bloggedon a new report released by his colleague, Rebecca Lieb, “Content: The New Marketing Equation Why Organizations Must Rebalance.” A principle take-away is that, while we’ve been conscious about creating what…
DetailsThank you to Jeff Bros’ wonderful post in Future Fundraising Now and Tom Ahern of The Domain Formula for donor newsletters for some great hints on how to raise money with nonprofit newsletters. Confession: this is all them; I’m just sharing. It’s a great roadmap. And *SMIT (Single Most Important Thing I have to tell…
DetailsWhat’s a Website for? To catch flies? If so, think of yourself as the spider. Who do you want in your web? And why? Bragging rights (we lo busy with lots of visitors)? Decoration (it los pretty this way)? Sustenance (our purchasers of services and donors)? Jeff Bros recently posted on the issue of messy…
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