Branding used to connote something done with a hot iron to mark ownership of a steer. If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…
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This morning I opened the newspaper and read about how the Occupy movement can take advice from marketing and branding gurus. They’ve been criticized for being all over the place, and not having a distinct message or rallying cry. Too often, businesses – nonprofit or otherwise – do the same thing. The inevitable result when…
DetailsSo powerful. So sobering. I just watched “The Girl Effect” video for the “n”th time; it never loses its potency. A simple story. Rapidly told. Presenting examples. Playing to our emotions. Offering a solution. Messaging doesn’t get compelling than this. In cased you’ve never seen it, The Girl Effect: The Clock is Ticking is…
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Struck by lightening! I’ve been thinking a lot lately about the lightening fast transformation over the past few years of how we communicate. It’s changed the world of fundraising and marketing in ways that are only beginning to be recognized. Social media rules, but most organizations don’t know how to harness the power of…
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