How are you responding to this challenge to make philanthropy more joyful and more fun? We need to play and share with our would-be friends. We can no longer play the game of solitaire, simply shuffling the same cards over and over again to hopefully win at some point. Winning is not the end game. The game – the playing, sharing, enjoying and passion – is the goal.
Relationship Building is about Quality
New Relationships Lead to New Givers
Building relationships requires an investment of time. It’s a give-and-take that requires ongoing follow-up. We all know this as it applies in our personal lives. And we even know this as it applies to old school fundraising. But somehow, it is remarkable how few nonprofits seem to know this when it applies to the new social fundraising world in which we find ourselves. And there are many wired donors out there, including wealthy ones, who can be characterized as relationship-seekers.
Note: If you’re reading this from an email, simply click on the blog title (above) to be taken directly to the blog. From there, you can leave comments at the bottom of the post. Thanks for playing!