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Daily Archives: November 15, 2011

Beware of a Half Truth; It May Be the Wrong Half: How do we get to the heart of what’s true and meaningful to our constituents?

“If you don’t know where you are going, any road will take you there.” Lewis Carroll Communication should have a purpose. We should know where we want to go, and what we hope to get out of all the strategies we’re putting into place. Merely setting a goal for the number of tweets we’ll post…

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November 15, 2011Leave a commentSocial EngagementBy Claire Axelrad
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