When is the last time you asked someone who didn’t know your organization to go to your website and try to make a donation? Do it! Why? Because your donate button shouldn’t be as hard to find as the button in the traditional children’s game. It should be easy to spot, on just about every page. And it should work!
Sadly, too many nonprofits don’t make it easy enough for supporters to give to them. They think they’re making it easy, but they miss some things that are pretty simple to fix.