We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012. They’re all interesting, and merit some consideration and reflection. Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a copy, but here are some highlights with a few clairifying thoughts (your comments are welcome as well):
By putting a plan in writing you significantly increase the likelihood you’ll follow through with implementation. It’s like having a diet buddy or a walking partner. Left to our own devices, with no accountability, it’s rare that we retain the persistent discipline required to move a plan forward.