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Daily Archives: March 6, 2012

Psychology of Giving: Influence Your Affluence by Using the Science of Persuasion

Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite bos is Daniel Pink’s To Sell is Human. His premise is that we’re all in “sales” on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss…

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March 6, 20126 CommentsAnnual GivingBy Claire Axelrad
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