One Key to a Successful Nonprofit Social Media Strategy
|Hard to ignore, isn’t it?|
I hate Facebook personally*. Never liked it. I abhor their privacy policies; the burden is placed on the user and one has to be vigilant about checking changes made to their settings on a regular basis. They know too much about us too. Plus there’s the fact that it’s so tempting to kids, who later regret their posts and wish they could take their page down (I know someone who recently didn’t get hired because of a FB photo showing her with a drink at a college party). And, frankly,
I just don’t want to take the time.
I recommend Facebook professionally. If you’re a business – profit or nonprofit – you need it.
“You can’t ignore what you hate” (See 9 UnMarketing Tips For Online Audience Engagement).
If you’re a hypocrite, you pay the price. I happen to love underground fashion. I used to know everything that was happening locally. I was invited to fairs, festivals, open studios and even individual designer’s birthday parties. I was “in the know” and super connected. That was B.F.B. (Before Facebook). A.F.B. (After Facebook) I’m out of the loop. I no longer learn about things, because no one uses email or snail mail or tribe.net anymore. Everyone uses Facebook.
I miss a lot.
I’ve decided I can live with it personally. But can your organization live with it professionally?
What are youmissing out on? Caveat: Having an account/page on a site doesn’t count. You’ve got to work it. You get out of it what you put in. Social media doesn’t change the fact that relationships take time.
Make a conscious decision about what you can/can’t work. For ideas, see:
· PINTEREST: Something Just Got Pinteresting: Do You Know Why?
* To all you Facebook lovers out there, that’s why there’s chocolate and vanilla. I’m not the only one who hates it. I “googled” ‘I hate facebook’ and got over one billion results!