Here’s what folks most enjoyed reading over the last month (plus one special “extra” tidbit):
• S’WOT’s Up? The Future, That’s What: Your Crystal Ball for Business Success — How to identify trends, anticipate change and be open to opportunities that will encourage success. This post generated an unprecedented amount of very productive discussion on LinkedIn!
• ONE Incredibly Dramatic Way to Create Winning Content – This was a very popular post on the power of storytelling vs. data sharing. Stories work, and there’s science behind why.
• 8 Answers to Why Nonprofits Need a Blog, and How to ‘Make it So’ – An outgrowth of a “how to effectively blog” webinar I presented, this answers questions asked by E.D.s and boards and has tips for getting started.
• Blogs Bond; Facebook Isolates: The Best Ways to Make Friends and Influence People – Part I – The first of a series describing why blogs engage constituents more effectively than other social media. You may see Part II here.
•How to Build an Editorial Calendar for Blog Content Marketing and Why You’ll be Glad You Did – A step-by-step guide, including sample templates.
•How To Create Reader-Centric Blog Content that Engages – Be Purposeful – Specific tips about content strategy and implementation, including links to other posts and other blogs that provide additional suggestions.
SPECIAL EXTRA TIDBIT: Jeff Bullas lets us in on the fact that one of the top ways to get discovered on the Internet is to spread the word through blogging. Don’t take my word for it. Go to my Pinterest board and click on the image of the dice; then read about it straight from Jeff!