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Daily Archives: August 19, 2012

6 Secrets to Launching Effective Fundraising Appeal Packages – Part II

What makes an appeal package successful?  In  Part I  I talked about (1) getting the letter opened and (2) enticing people to read the important parts of the letter. Today I’ll discuss what should happen next, if we’ve been so fortunate as to have had the letter opened and digested.    3. Make it easy…

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August 19, 20124 CommentsAnnual GivingBy Claire Axelrad
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