Facebook has been likened to the shop window of the 21st century when it comes to brand awareness.(Although this analogy came pre-Pinterest, which arguably is even more like window shopping of yore). Just as consumers increasingly research their purchases online to obtain the best deals, so too do prospective donors increasingly research nonprofits online. So how we manage our social networking presence is of prime importance.
The new Facebook Timeline provides another way to stand out from the crowd and tell your story in a rich, engaging way. In Facebook Timeline for Nonprofit Organizations you can read a number of suggestions to make your Facebook page more compelling. Also check out HOW TO: Post Milestones to Your Nonprofit’s Facebook Page, 5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages and 11 Inspiring Nonprofit Facebook Timelines. What you’ll find are ways to put enticing stuff in your window, plus numerous opportunities to engage more deeply with your fans.