One Key to a Successful Nonprofit Social Media Strategy
I confess I don’t know a lot about Buddhism. But I do know it emphasizes compassion. And, in my mind, compassion inevitably leads to social engagement. Engagement is exactly the point of my post earlier this week: Why Nonprofit Social Media is a Waste of Time.
If we’re not engaging, then we may as well forget it. Merely being present is not engagement.
To succeed with social media your mantra should be as follows:
Intentional engagement is what makes social media worth it. It’s about building/ sustaining relationships with constituents that ultimately redound to your/their benefit; a true win/win. Remember: They’re just tools. If you don’t use them properly, with care and purpose, they won’t do much for you. What matters is how you use them (your purpose), what you say (your content), who else shares your messages (your fans/supporters/constituents) and when you listen (and apply your insights to your branding strategy).
Above all else avoid a passive profile. A passive profile is anything that isn’t on a consistent schedule. I encourage you to read the full post on Windmill Networking where I describe (1) different ways to engage on five of the most popular social media: Facebook, Twitter, Blogs, Pinterest and LinkedIn, and (2) common traps we fall into that sabotage our social media strategy.
There is plenty of great wisdom from other authors on the Windmill Networking site too!
Let me know your thoughts!