Last week I wrote about the evils of using jargon. I got lots of responses. It’s clearly hard for people to get outside of their ‘insider’ mindset. When we use words at work daily, they begin to seem normal (even though we may’ve never used those words before). Before working at a social service agency, I never regularly used the words “client,” “youth,” “senior,” “programs,” “services,” “underserved,” or “managed care.” If you think these words are okay to use in your external communications, they’re really not. Later in this post I’ll point you to an article by Gail Perry that explains why. These are modern jargon; words that don’t cut it if you want to differentiate yourself, demonstrate impact and inspire investment.