4 Reasons No One Will Read Your Nonprofit Blog: Part III of the C.P.A. series
C.P.A.? Yup. In my last two posts I introduced you to the ‘accountant’ theory of an effective blog content strategy. C for constituent-centered. P for plan. A for accessible. You can review the ‘C’ and ‘P’ posts here and here. Today we’re going to talk about the ‘A.’
No one is going to read your blog unless you make it accessible. As in “easy to approach, reach, enter, speak with, or use.” So, let’s start at the beginning. Getting found and getting opened.
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