I heart you.
From the bottom of my heart, I want you to have a successful nonprofit blog. I know that if you master blog engagement strategy and practice it will transform how you do business. In a good way.
That’s why Clairification is interrupting its three-part R.C.A. series to take you to a Special R.C.A Bulletin about blog engagement on Windmill Networking that’s important to read before we go any further. Because R.C.A (‘Relatable’; ‘Conversational’; ‘Actionable’), if you’ll recall, is all about making your blog engaging. Today’s supposed to be the day to talk about the ‘C’ in R.C.A. But…. this just in… It’s the Engagement, Stupid: 6 Keys to Building a Blog to Strengthen Your Nonprofit’s Supporter Base.
Fair warning: it’s a bit of a lengthy post chock full of goodies for you. So wait until you’ve got a few minutes to spend [Full disclosure: it was written by yours truly]. If you’re pressed for time, here’s a little preview/summary:
Traditional Blog-Building Formula: Content + Promotion
Effective Blog-Building Formula: Content + Promotion + Engagement
The traditional blog-building model is too much about you. You decide what you’re going to tell folks; tell them what you’re going to tell them; then tell them. An ego-centric, one-sided monologue.
The effective blog-building model focuses on what your constituents tell you they’d like to learn. You have a conversation to probe what questions you can answer for folks; then you answer. It’s a constituent-centered, multi-sided dialogue.
If you don’t pay attention to what folks are doing and saying you’re missing a huge opportunity. It’s like having a gigantic, super-effective focus group; then just walking away and doing nothing with the lessons learned.
Your blog needs an engagement value proposition that gets people talking! What’s your blog really, after all? It’s online word-of-mouth water cooler talk. You know, a two way CONVERSATION.
Now… back to our show!
I promise the next post will be brought to you by the letter ‘C’.
And I do recommend you read the full post here when you’ve got a couple of minutes. And let me know what you think!
I liked the video! I think you are great also!
Blogging requires that delicate balance between “what do I know” and “what does my market want to learn about” and “how do they want it delivered to them”. You’re right that blogging is not about just spewing off content that you hope someone will stumble across but a strategic way to build value in the eyes of those you serve.
Yup. We’re in a value economy. If you’re not providing perceived value, then you’re irrelevant.