This month’s SMIT (Single Most Important Thing I have to tell you):
Remember in ‘The Graduate’ the one word piece of advice given to Dustin Hoffman? PLASTICS. That was seen to be the wave of the future (oh how long ago that seems, and how quickly something can turn from friend to foe…. but I digress).
Recently I gave another “P” word as my best piece of advice for nonprofit marketers and fundraisers. PERSONAL. I received a lot of feedback, so I’d like to revisit this word and flesh out its multiple meanings – and how getting personal can help you achieve your fundraising and marketing goals.Details