What’s the ‘Oh Goody!’ Rule of Email Appeals, and Why Do You Need It?
- Oh Goody! I got email from Top Cat.
Chances are good that when you open your email box a majority of the messages are of little interest to you. You don’t know who they’re from, they look like junk, or they’re coming from someone who doesn’t interest you enough to compel you to open their message. If you have time, maybe you will. If you don’t, maybe you’ll hit “delete.”
You don’t want your e-appeal to wind up in the trash heap. To avoid this, you need to use the ‘Oh Goody’ Rule.
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