Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Luckily, your donation page can do some of the heavy lifting for you! When optimized for the donor experience, your donation page can help potential new supporters form a positive first impression…
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Actually, unless you’re an accomplished baker, this is easier than pie. Simply prepare to send 4 es the final week of the year. I know, it sounds daunting. But… it’s easy! In fact, you should be able to craft these 4 es in less time than it takes to bake a pie. And, they’re foolproof!…
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What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results? Would that be of interest?
Darn rootin’-tootin’!
And it’s something you still have time to do.
It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy.
It’s called a “light box,” “splash page,” or “pop-up.”
Essentially it’s a window that pops, or splashes, or lights up the screen upon a certain trigger (on site entry or right before a user tries to exit the site). It generally stops visitors from interacting with the page until they consider completing a called-for action. I’m sure you’ve seen them, interacted with them and, most likely, been really annoyed by them in the past.
But the question you should ask is do they work?
Please don’t run your year-end campaigns based on the opinions of folks who aren’t professional fundraisers or marketers. There’s a reason why, despite the fact everyone seems to complain about them, pop-ups continue to be widely used on websites — nonprofit and otherwise. It’s because they actually work.
Here are some nonprofit case study examples:
They’ve shown as much as a 1,000% increases in email subscribers over a month of using pop-ups.
They significantly reduced landing page abandonment, generating a 44.2% increase in conversions when used as an exit pop-up for an emergency appeal.
They worked as an after-action pop-up for an advocacy alert, turning 15% of folks who took the action into monetary donors.
Let’s dig a little deeper
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In Part 1, we reframed what digital fundraising is really about: not just mastering tools, but learning to connect with heart and humanity — in the places your donors already live: on. Now, it’s time to turn insight into action. Whether you’re launching your first on campaign or refining what you’re already doing, these four…
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Eight years ago, I wrote an article asking, “Why Aren’t You Doing More On Fundraising?” It felt urgent at the time. Loing back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising on. It’s whether you’re doing it well enough — and fast enough — to keep up with how…
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Studies show one-fourth of all charitable giving happens in December. For some organizations (maybe yours?), it’s as much as one-third. Year-end fundraising is not chopped chicken liver!
While you absolutely should be using multiple fundraising channels to get best results, right now whatever you’ve got planned for offline is pretty much cooked. So your best bet for boosting year-end results is digital.
What do you have planned online between now and December 31st?
The 2024 M+R Benchmarks Study found nonprofits raise anywhere from 17% to 34% of their online revenue in December, depending on their cause. For well over a decade, the last week of the year – and particularly the last day of the year– have been huge for online fundraising.
To boost your year-end fundraising success, you need to craft an email offer your donor can’t refuse.
If you’ve not yet planned your campaign, start here — and now. If you’re ready to go, take a moment to check your plan against these tips. In a nutshell, you need three things for any effective fundraising offer:
It’s really that simple, but let’s get a little more into the weeds so you’ve a better idea how to execute these three offer components.
Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Luckily, your donation page can do some of the heavy lifting for you! When optimized for the donor experience, your donation page can help potential new supporters form a positive first impression…
Details
Wondering where fundraising is heading in our highly networked, overly saturated, noisy-as-all-get-out post-digital revolution world? A world that’s really a jungle, with so much competition for attention — for-profits, other nonprofits, socially conscious businesses, political campaigns, friends, and family?
Your mantra can no longer simply be about “creating awareness.”
The new nonprofit currency is not creating attention. It’s building loyalty.
You simply can’t afford to keep losing 8 out of 10 new donors. Which means it’s time to reframe how you do fundraising. It can’t be primarily about going after money. It has to be about giving, and receiving, love. If you do it the right way, money will follow as a natural outgrowth. [I’m going to talk about this more in an article focusing on “connection” next week.]
Today, I want to explore 4 keys to raising money in our revolutionized technological zeitgeist.
Of course, sometimes it’s easier said than done.
Lots and lots of technology.
AI fuels both predictive models and automation. Software enables multiple, simultaneous email campaigns. New tools allow easy sharing and engagement on social media. High quality photography and video can be made with the ease of a smart phone. Multiple new places regularly emerge to find and connect with potential constituents. And on and on and on… If you feel you’re being hit almost daily with a firehose of new technologies, you’re not alone.
But… possible and probable are not the same thing.
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What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results? Would that be of interest?
Darn rootin’-tootin’!
Okay. Here’s something you still have time to do. It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy.
First, let’s look at a typical Donation Landing Page with a call to action via some compelling text, maybe a photo, and a big, bold “Donate” button. Hopefully you’ve optimized it for mobile too. And, no matter what device your donor uses to access the page, they’re able to complete their gift with no more than two clicks.
Check, check, check, check and check.
You’re well on the way (or not quite) to getting some nice traction for your campaign.
But… don’t stop there!
Because you can significantly boost your results if you add one simple thing.
I like to think of it as “the force.”
It’s not a light saber, but it’s similarly luminous.
It’s called a…
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People keep telling you to add text messaging to your communications strategy, right? It’s a mobile world, and you need to reach people where they are. But how do you actually get people to opt in to text messages and grow your contact list? Let’s explore five ways to get your supporters to consent…
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