The fate of the world is in all of our hands
It’s out of tune when you fail to even acknowledge that which is top of mind for you constituents.
At any point in time.
For the last couple of years it was Covid. All the time.
At various points it was also a range of issues related to diversity, equity and inclusion, justice, law and order, or the lack thereof, individual rights and freedoms and, of course climate, including hurricanes, tornadoes, fires and droughts.
Right now it’s helping Ukraine and its people.
Whenever people are suffering, for whatever reason, it has a huge impact on the human psyche.
And when it’s in the news, that suffering and impact is hugely amplified.
People want to stop the pain.
If you can help people do that, they will be grateful to you.