Here’s this week’s Clairity Click-it, the most intriguing and thought-provoking of the more than 100 articles I seem to read every week – all in an easy-to-“click-it” format with links to posts in fundraising, marketing, social media, leadership, change and all sorts of good stuff. I aim for an eclectic array, often sourced from more than one discipline, as I believe we can learn a lot from our colleagues in other sectors.
Of course, I add in a few comments of my own.
Click-it: What Marketers Want to Know in 2013. From Heidi Cohen’s marketing blog comes this list of the top 7 social media platforms based on Social Media Examiner’s 2013 State of Social Media Report. Some of what you find here may surprise you (especially #2). Why do I like it? Number one, their first pick is my first pick as well. Number two, the post includes 7 actionable insights to help you rock your nonprofit’s social media strategy. What Marketers Want to Know in 2013.
Pitching and Persuading
Click-it: Pitch Anything by Oren Klaff. This is a book review from Roger Dooley’s always fascinating neuroscience/marketing blog. It offers a way to think about keeping meeting participants engaged and curious, making better presentations and framing conversations with your prospects so you get the outcomes you seek. Plus, I absolutely love this blog. If you haven’t checked it out, it’s a treat.
And while we’re on the subject… check out this awesome landing page from Grist TV. They clearly know their audience!
Click-it: Can Anyone Read the Writing on Your Blog This comes via Jeff Bullas’ blog in a guest post by Diana Kightlinger. Maybe I’ve been living in a cave, but I never knew there was such an easy way to check the readability of your writing. This is fun!
Click-it: Don’t fundraise alone. Instead consider . . . From Karen Zapp’s nonprofit blog we’re treated to some great suggestions of ways to persuade e-retailers to partner with your nonprofit. You’ve got to know what’s in it for them in order to make a successful pitch.
Click-it: Nonprofit Videos: Best Practices and Benchmarks From Kivi’s Nonprofit Communications Blog and a new benchmark report comes this reminder that all nonprofits today should be using video: “Video, like websites before it, will become one of those communications tools that are indispensable to organizations.” There’s a link to a free 3-part Nonprofit Video Learning Series (the first one happened, but there’s still next Tuesday and the following).
The Clairity Click-it is a weekly publication linking to insights inspired by the 7 Clairification Principles that help you “clairify” your values, stories, branding opportunities, social marketing channels, support constituencies, engagement objectives and resources. Your comments are welcomed!
For more on using these 7 Clairification Principles check out my 23-page Special Guide to Unlock Your Nonprofit’s Fundraising Potential with worksheets and exercises to help you reinvigorate your approach to your work.
Photo: Flickr, Isaac Torronterra