Warning: If Your Nonprofit’s Not on Pinterest You’re Outdated
Wouldn’t you know I’d leave the trenches just when things got Pinteresting? I missed out, but I’m here to tell you… YOU don’t have to!
If we know anything about human beings, we know these two things: (1) they love a story, and (2) a picture is worth 1,000 words. A new guide to visual storytelling practices reveals that when information is presented orally, people tested 72 hours later remember only about 10%. That jumps to 65% when pictures are added! Pinterest is a dream come true for nonprofits wanting to engage constituents with their mission.
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