First, in case you don’t know what it is, Pinterestis a social bulletin board. It allows you to “pin” anything you find on the web, and organize it into themed image boards that you create. All you need to be able to pin something is a URL. Here’s the basic process: (1) Surf the internet. (2) See an image/video you like. (3) “Pin” that image/video to one of your Pinterest boards. You can follow boards that others in Pinterest have created, find folks who’re already there, or invite people to join. Anyone can follow what you pin and “re-pin” those images onto their own boards. And vice-versa.
- Numbers aren’t there yet.
- It faces some upcoming copyright challenges that could stymie growth.
- You need marketing insight to use it well
- It requires creative ability
- It’s a time suck
Some examples should give you a notion of the power of this medium. Amnesty International has used it to provide a reading list of books that will help to make the world a better place. They also sell tee shirts and pin inspiring quotes. NRDC uses it to suggest gift ideas for the environmentally conscious. Charity:watershows photos of people impacted by the organization’s work. Unicef pins videos showing ways you can help. AARP shows tech trends and devices that help improve lives. Plus, a number of businesses have run successful contests on Pinterest, finding that the medium drives users to actively engage with their brands
If you want to build a following, you do have to spend some time each day attending to this (while you don’t need more than 10 minutes, I must confess to not being particularly good about this personally). Here’s an infographicwith some suggestions about how to drive traffic to your site.