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Daily Archives: August 13, 2013

Chimp-does-Hamlet-300x260.jpg

Nonprofit Social Media Alert: If You Do This You're Monkeying Around

Monkey see, monkey do is not a social media strategy.

It tends to lead to trying to force a square peg into a round hole. Huh?  Bear with me. We’ll get there. First… before embarking on a social media strategy, do you ask:

  • What keeps our constituents up at night? How can we help them sleep better?
  • What makes our constituents sad? How can we help them feel better?
  • What makes our constituents smile? How can we bring them joy?
  • And how can we do all these things without compromising our own well-being and authentic self?
Details
August 13, 20132 CommentsSocial EngagementBy Claire Axelrad
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