Monkey see, monkey do is not a social media strategy.
It tends to lead to trying to force a square peg into a round hole. Huh? Bear with me. We’ll get there. First… before embarking on a social media strategy, do you ask:
- What keeps our constituents up at night? How can we help them sleep better?
- What makes our constituents sad? How can we help them feel better?
- What makes our constituents smile? How can we bring them joy?
- And how can we do all these things without compromising our own well-being and authentic self?