I recently wrote a post about how to take charge of your nonprofit’s ‘major donor-investor plan.’ One of my readers asked “How did you come up with that term?”
Hmmn… I don’t think I came up with anything. I’ve simply considered my major donors as investors since as long as I can remember. But, honestly, I think the term may have been coined by fundraising guru Kay Sprinkel Grace, who has been a mentor and huge influence in my development practice. So, thank you Kay.
What’s in a name? Let’s take a moment to consider the power of language.Details