Clairity Click-it: Marketing ROI, Engage Influencers, Info Overload, Transactional Email

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Marketing ROI

Click-It: A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare] Sometimes you know you need to measure what you’re doing, but you’re just not sure where and how to get started.  The kind folks at HubSpot make it easy for you. Track monthly growth of your visits, leads, and subscribers. Measure your website’s visit-to-lead conversion rate. Accurately track which channels are performing best. Then plug your metrics into a PowerPoint deck to present to your boss. Why start from scratch?

Engaging Your Influencers

Click-it: Measuring Impact of Online Advocacy: Best Practices from BBCon2013. What’s the purpose of the folks with whom you share online.  Third Sector Today shares some great tips from the recent Blackbaud Conference.  Here’s one I like, from Feeding America’s advocacy strategist: “it’s ok to have advocates for the sake of having advocates; recognizing that advocacy is important and they might never turn into donors…” There’s a value to the individual advocate’s ability to reach and influence others and it’s important to remember that.

Also, the Ocean Conservancy shares this about the importance of setting and communicating an advocacy goal: “We are asking for 5,000 people to sign this petition to send to Congress.” It’s important to communicate when you’ve hit that goal and achieve that success.

Information Overload

Click-It: Three free web tools that will make you look like a networking genius. If you suffer from information overload, here’s a video tutorial to help you manage your contacts, calendar and content all in one place. And all the tools are free!  Thanks to Natasha Golinsky of Next Level Nonprofits for the tips.

Transactional Email – or Transformational?

Click it: What is a Transactional Email? This post from Hubspot got me thinking. It’s about making intentional use of autoresponders to build a relationship with your constituents.  So, what they call transaction I call transformation.  Because what you’re doing is taking the customer from the single transaction to an ongoing, meaningful relationship that should hopefully be a win-win for both of you. If it is, then it can become transformational. Because you want to transform these one-time actors into ongoing supporters.  Do you have a transformational email response program set up?

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Photo: Flickr, Photopin