Clairity Click-it: Compel, Kvell, Sell – Your 3 Keys to Year-End Fundraising Success
This week it’s about the three things that will boost your year-end giving: (1) social media done well will drive awareness of your cause and the current opportunity to make an impact; (2) creative, compelling content presented in the form of a story will trigger emotions that inspire philanthropy, and (3) your user-friendly, up-to-date website will make it easy for would-be donors to connect with you, donate and then continue to stay connected – and feel good about it – over time. This week’s links will give you food for thought – plus actionable tips.
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