In a year-end frenzy? While putting final touches on everything, consider one last thing to make your supporters – all of them – happy. What can you do? And set yourself up for success next year too. Pick one thing you’ll do differently or better. Why the heck not? To your success!
Winding Up the Year
Click-It: A 6-step plan to respond to negative social media comments. Mark Schaefer of GROW shares a business customer service strategy that will work equally well for nonprofits. Biggest takeaway: Even if you don’t have time, or the right person at hand, to craft your ultimate response, a short and timely acknowledgment that the complainer has been heard takes care of 98% of the customer service problem. People get cranky at this time of year; make sure your culture is ready to handle complaints.
Click-it: 29 Essential Tools for Social Media Marketers [Infographic + Tips] John Haydon shares highlights of tools in these areas: Learning and content curation; Publishing; Scheduling; Facebook contests; Monitoring and Analytics. Get more productive with your social media in the coming year!
Click-it: 5 simple steps to content marketing success. I’m going to be talking to you a lot in 2014 about creating and disseminating engaging, relevant content. So let’s kick it off with this post from Dennis Fischman. I too often hear nonprofit leaders say “We’re the best kept secret out there.” One of the reasons is your content marketing strategy – or lack there of. Invest in content marketing next year so folks will not only find you; they’ll keep coming back!
Click-It: How to Listen to Your Donor. This post really goes to the heart of all successful fundraising. You’re taking your would-be supporters on a journey. You’re the ‘Director of Donor Experiences.” Are you enjoying your fellow travelers? Are you enjoying the journey? Read this from the gentlemen from Veritus Group and think about how you can shift towards a more open, embracing fundraising practice in the coming year. You’ll be glad you did.
AS THE YEAR WINDS DOWN…
It’s a busy time of year, and it’s easy to overlook things. We all do it. Get your Year-End Fundraising To-Do’s and Checklists here, just to make sure you don’t miss anything. It also has tips to start the new year off right. Plus, you may like my NEW guide to help you keep your donors in 2014: 48 Hours: Your Donor Acknowledgment Solution Kit. All my materials come with a 100% guarantee.
This will be my last post for 2013. I hope it’s been a good year for you, and want to thank you SO much for making my year much more meaningful through your readership, comments and participation. Together, we’re making the world a better and more compassionate place. I wish you continued success, and a year ahead filled with many good things. Looking forward to seeing you in 2014!
Photo: Flickr, Roxanne Ready