Here are some great links from around the nonprofit web. Plenty of food for thought, useful tips and some ‘to do’s’ to try out. Happy end of January (how did that happen?) To your success!
Click-it: The Big Mistake That’s Hurting Your Nonprofit (and How to Fix It). Joan Garry knocks it out of the park with this post. If you can’t easily tell someone what your organization does – in a manner that’s compelling enough for them to easily remember it and actually want to share it with a friend – you’re missing a huge opportunity. Learn how to do a better job by reading what Joan has to say!
Click-it: How Does Your Donation Page Stack Up by Caryn Stein of Network for Good provides a cool “Donation Page Grader” to help you see how yours stacks up. You may be missing some critical elements that are impeding your success. In a nutshell, if you’re not doing these 3 things you’re missing the boat: (1) Making giving (and sharing) easy; (2) Keeping donors in the moment of giving, and (3) Starting your donor’s relationship with you off on the right foot.
Click-It: Get Ready For February: Valentine’s Day Campaign Planning & Ideas for Nonprofits. I love me a good holiday, and this article on Kivi’s Nonprofit Communications Blog by Kerri Karvetski got me thinking! What are you doing to share the love? A great holiday is a terrible thing to waste!
Click-It: Five reasons prospects do not want to talk to you comes via The Globe and Mail, by small business marketing columnist Ryan Caligiuri. The article happens to be spot on for nonprofit fundraisers. Simply substitute the word “donor” for “prospect”.
Click-It: The 7 Keys to a Donor Retention Strategy Full of Thanks. The kind folks at npENGAGE offered me their soapbox to expound on one of my very favorite subjects. If you missed it, check it out!
Click-it: One by One – Board Thank You Calls. Beth Ann Locke writes an excellent comprehensive post on putting in place a thank you call program that will help you retain more donors. She channels Penelope Burk, who is one of my very favorite fundraising gurus. I am telling you… this stuff works! Read it. Do it. And if you’re not yet subscribed to Clairification, do so here and grab your free Donor Thank You Calls E-Book + Script.
Donor retention doesn’t have to be dreary.
Check out my Creative Ways to Thank Your Donors to have some fun!
Photo, Flickr, Emi Yanez