Clairity Click-it: Finding Donors, Power of Parody, Gratitude, Leadership, Content Marketing

Click it!

Mixed bag today. From funny and unusual to serious and thought-provoking. You’ll definitely find something of interest here. Take a look!

Finding Donors

Click-It: Low Hanging Fruit. This cartoon from Hugh MacLeod at Gaping Void made me wonder. How might this apply to your donor cultivation strategy? Maybe the reason you’re not finding more donors is that you’re just too lazy to get out the ladders? Maybe that’s okay with you. Is it? What if you were to get your whole team together and brainstorm what getting out the ladders might look like for you?

Power of Parody

There’s nothing like the power of parody to lighten our mood enough to really get us thinking “outside the box,” as it were.  Check out these talented tweeters who know a thing or two about fundraising in the trenches. @FundraisingYoda, @FundraiseSpock, @thewhinydonor, @IneptFundraiser

Gratitude

Click-it: How we made 216 personalised thank you videos for our supporters in just 2 weeks, without spending a cent! This is awesome. From One Girl in Australia. Just read it and tell me if you don’t agree!

Leadership

Click-it: Nonprofit executives: fundraising advice, tips, and exhortations is this month’s Nonprofit Blog Carnival collection of posts designed to help nonprofit CEOs who need support… infrastructure… staffing… and inspiration to carry out their missions. Lots of great tips from nonprofit leaders across the web (including one article from yours truly). You can also help this month’s host, Marc Pitman, with some important research.If you don’t know about the monthly Nonprofit Blog Carnival, sign up here.

Content Marketing

Click-It: I recently posed this question on the “Examining Content Marketing” LinkedIn Group: “What’s more important? Nonprofit blog, website or social media? Why?”  I’m reprinting the answer received from Lee Traupel, experienced marketing executive, social media and digital strategist with Linked Media Group.

“Social traffic pales in comparison to the quality of traffic that is generated via a blog. Content marketing overshadows social media and is a much better strategy. A blog is great for SEO, engagement with your community via comments, drives brand ROI with more “social engagement” via plugins, helps you build a brand story and can cement your NPO as a “thought leader” in your vertical.

Social media is great for syndicating content and it sends a “signal” to Google that your content is being shared (assuming it is). Your challenge is picking a social platform (probably one) and building out an engaged community.

Twitter is great for building a community but you don’t have the visual functionality and all the plugin functionality that Facebook provides a brand. But, getting traction on Facebook without advertising is very hard to do unless you have a dynamic community at the outset.

Brands forget Facebook is really an advertising platform “disguised” as a community. And, your competing on Facebook with millions of consumers who are sharing images and status updates at often times high volume. And, a Business Page has unique attributes vs. a Fan page.

Also, integrate a newsletter from day one – staid Newsletter marketing still trumps everything else including the latest kid on the block: social media.

Hope this is helpful…….”

 Thanks Lee! It is.

Click-It: 3 Proven Blog Post Marketing Strategies That Most Bloggers Overlook. If you’re blogging you need to read Pushing Social by Stanford Smith. He’s my ‘go to’ guy. Here’s one of his most recent posts – jam-packed with information for you!

Speaking of …

Get yourself a blog. Please. Learn to offer up great content – the kind your audience wants. Learn to engage folks with content. Learn to promote content to bring in new supporters. .Just take my new E-Course: Charity Blogging Gold already!!  Early Bird rate ends tomorrow. 4-week online course starts March 10^th. You’ll learn a ton – or your money back!

Photo: Flickr, Isaac Torronterra