What Nonprofits Can Learn About Donor Retention from David Letterman
If you’re not using social media to get and retain more donors, be afraid. Be very afraid.
Social media has ceased to be a nice little “toy.” An “add on thing.” It’s the thing. If you’re not hanging out where the majority of your constituents are getting their information, you may as well fold up your tent and go home. David Letterman didn’t “do social media.” ( See “Do you use the Twitter device?” ). He’s going home.
Letterman may be ready to go off into the sunset. But you shouldn’t be. You can learn new tricks!
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