This week is all about building relationships using online media – with tips from some of my favorite nonprofit and for profit fundraising, marketing and social media gurus.
With donor retention rates hovering around 30 – 40% — yes, that means you’re LOSING 7 out of 10 new donors and 6 out of 10 repeat donors – it’s more important than ever to use every tool at your disposal to truly engage with your constituents. The majority of them are online, either a lot or a little. So read these articles and put your best foot forward!
Click-It: The Ideal Length of Everything Online According to Science. I’d take it with a grain or so of salt, but this post from Buffer is interesting nonetheless. Twitter, Facebook, G+, Headlines, Blog post content, Paragraph width, Email subject line, Presentations, Title tags, Domain names… whew!
Click-It: P2P Content: The Content Nobody Measures. From social media and content marketing expert Heidi Cohen comes this reminder that when people share your content with other people it has a much bigger impact than when you, as an organization, do so. There are some terrific actionable tips to leverage P2P marketing. Take a look.
Click-It: 8 Ways Your Nonprofit Can Combat Facebook’s Algorithm Changes. There’s great advice here to help you with your online marketing – even if you don’t use Facebook. How to tell stories visually… direct traffic to your website… grow by email… and more! Thanks to the folks at the Connected Cause and Stay Classy .
Click-It: How to Build Relationships with your Donors Using LinkedIn. Beth Ann Locke weighs in on the #Fundchat Blog regarding ways to use social media to move your major donor prospects along. If you’re not currently using LinkedIn to build relationships with your donors, give this a read.
Click-It: How to Use Colours in Social Media. Did you know that different colors inspire different levels of engagement in various social media? And that different target audiences respond to different colors? Check out this infographic from Mitt Ray at Social Marketing Writing.
Click-It: The Psychology of Sharing. This article from Maddie Grant of Social Fish gives us an infographic from the folks at StatPro. They found that according to a study in the New York Times, there are six main types of sharer: Hipsters, Careerists, Altruists, Selectives, Boomerangs and Connectors. Each type of sharer has unique characteristics. You can find out what kind of sharer you are by clicking a link to a Quiz in this article. Fun!
Speaking of Online Relationship Building…
Tomorrow is the LAST DAY to register at the “Early Bird” rate for the new Social Media for Fundraisers E-Course. You’ll learn how online and offline relationship building differ, and how they’re alike. You’ll discover the best ways to create greater awareness for your cause. You’ll even find out how to raise more money using social media. Save $30 until tomorrow at midnight PDT. The course starts Monday, April 26th, but you can download at your convenience. The materials are yours to keep.
Image courtesy of freedigitalphotos.net