Winter Wonderland Clairity Click-it: Nonprofit Links, Free Resources
Click it in color!
An eclectic mix this week – mostly designed to make you think. We don’t take enough time to think about what we’re doing and why we’re doing it, do we? In the end, thinking saves us a lot of time, preventing us from doing the wrong things (even if we do them the right way). So… gives yourself some thought space.
Psychology of Color
Two infographics from our friends at Hubspot:
Click-It: What Does Your Logo Color Really Mean? {Infographic} This is just plain fun. Do your colors reflect your brand? Check it out!
Click-It: How Colors Impact What We Purchase [Infographic]. Did you know research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? After reading this, you might want to change the color of your “Donate” button! (I’d consider a red-orange myself).
Connect to Audiences
Click-It: Old Fundraising Ways, New Fundraising Ways by Pamela Barden in Fundraising Success reminds us that no matter what way you choose to connect to your audience, you’ve got to know the ONE purpose of your communication. Is it to educate? Engage? Ask for a donation? You’ve got to do a lot of the former before you get to the latter. Research continually tells us donors want to know more about the impact of their giving! As this article notes: “In 2012, Grey Matter Research found that nearly six in 10 non-donors believed that any gift they made to a nonprofit would be consumed in such an extent for overhead that it would not have a real impact on mission fulfillment. How can you show them (not just tell them) how a gift to your nonprofit will change things for the better?” Check out the full article for more solid advice about how to motivate your target audiences to join you in your mission.
Best Nonprofits to Work For
Click-It: How to Make the List of the Best Nonprofits to Work For. Check out this article from Amy DeVita at Third Sector, chock full of advice from the experts about what makes your nonprofit a place where your staff will do their best work for you – today and tomorrow. If your staff is a revolving door, see if there’s a tip here that might help you.
Click-It: 10 Phrases That Need to Be Banned From the Office. This list of clichés comes from entrepreneur.com. Do you agree or disagree? What would you add? If you think cliché picking is akin to nit picking, how about 13 Things You Should Never Say at Work from Forbes? We say these things unconsciously, yet they may convey unintended messages. Here’s a few I find particularly problematic:
- But we’ve always done it that way.
- You should have…
- I’m too busy.
- That’s not my job.
- Let’s circle back on that.
If you don’t get the problem with any of these phrases, check out the articles.
Click-It: Greatness is Fine. Goodness is Better. Let’s close with a cartoon from the always thought-provoking Hugh MacLeod of Gaping Void. Click on the link to get his comments, plus a link to a book that may really help you with your human interactions and leadership skills [Hint: it’s about emotional intelligence].
Speaking of Color…
I encourage you to visit my Color My World board on Pinterest. You’ll find many more infographics delving into the psychology of color, plus a lot of just plain gorgeous, colorful images. And by the way… is your nonprofit tapping into the power of Pinterest? If not, you may want to check out my Pinterest “Hop on the Boards’ eBook and Pinteresting Resources Guide. It’s got what you need to get started, drive traffic and engage your supporters. Lot’s of fun awaits you, I promise!
Image courtesy of freedigitalphotos.net
