Winter Wonderland Clairity Click-it: Nonprofit Links, Free Resources
Click it!
This is a special social media edition of the Clairity Click-it, since so many folks tell me they’re not doing as effective a job as they wish they were. Help is at hand! Take a look at these practical, and sometimes thought provoking, tips from some of my favorite nonprofit and for profit marketing gurus.
Social Media Tips Galore to Help Your Nonprofit Do More and More
Click-It: Top Nonprofit Tips for Social Media. Ritu Sharma, co-founder and E.D. of Social Media for Nonprofits, guest posts on Network 4 Good. How about this tip: The typical nonprofit only allocates .25 full time employees to social media, and actually, you’re better off if this is split between several people with different perspectives and areas of expertise. Let those voices shine. How do you coordinate efforts? A content or editorial calendar is a simple tool that clarifies who is posting what, where, and when: a simple spreadsheet or a Google calendar suffices nicely.
Click-It: Say This 5 Times Fast: Your Twitter Marketing Cheat Sheet. Amazingly wonderful, useful tips from the folks at Steam Feed. Did you know that tweets with 1-2 hashtags get 21% higher average engagement, while tweets with 3 or more hashtags get 17% less engagement? Learn more in this article!
Click-It: How to Plan a Nonprofit Crowdfunding Campaign is a newly released e-book from CauseVox. If you’ve been thinking about it but weren’t sure where to begin, now you know.
Click-It: Why Exclamation Points are Dead and You should Never Use them in Your Content Marketing Again. This is from Marcus Sheridan of “The Sales Lion.” If you don’t know him, he’s the quintessential blogger who has made a swimming pool business sexy and relevant through blogging and content marketing. He knows what he’s talking about, so check him out!
Click-It: Digital Campaign of the Month. Here’s an intriguing idea shared by Margaret McNulty of The Fundraising Collective about how social media might be used for finding new prospects and, ultimately, converting those folks to donors. Check it out. You may get a thunderclap!
Click-It: Measure the emotional marketing value of your headlines with this tool. From Social Media Slant and Cendrine Marrouat comes this cool tool to help you analyze the emotional value of your headlines.
Click-It: 16 Tools to Help You Manage an Impeccable Social Presence [Infographic] Mitt Ray shares this helpful infographic from Socially Stacked with the absolutely most useful tools to help you minimize the time you spend and maximize your impact.
Click-It: 3 Donor Acquisition Tips Everyone Learns on Their First Date. This is a great piece by Michael Beahm on npEngage outlining how three ‘first date’ principles can help you find new donors using social media: (1) put yourself out there; (2) keep the conversation going, and (3) ask for a second date.
I’ll leave you with a word of advice from author and social media expert, Jay Baer, who reminds us..
“Smart companies use social to turn customers into fans, and fans into volunteer marketers. They worry less about squeezing every nickel and click out of each tweet and status update. The more you sell, the less you sell.”
For More Social Media Tips…
Get my updated ‘Hop on Board’ Nonprofit Social Media Guide. You’ll get 27 full pages with more than 100 tips, resources and tools to help you with your resolve to fully embrace social media for your nonprofit. Get started today!
Photo: Flickr, Isaac Torronterra
