Here”s your ‘Back to School’ Clairity Click-it. It’s a good time to learn a few new tricks — and there are plenty of them here for you to noodle on and sink your teeth into. Let’s take a look!
Best Fundraising Asks
Click-It: Your Favorite Fundraising Asks or Offers in Your Appeals? Kivi LeRoux Miller is conducting a survey and you can join in. She suggests a few goodies like: the Match; the Menu; the Emergency; Sponsor/Adopt; the Single Story; the Sustainer and Buy it.
Click-It: 7 Donor Loyalty Metrics Every Nonprofit Should Track. Even small improvements in donor loyalty can have a huge impact on the returns your nonprofit is able to generate from its fundraising. Adrian Sargeant gives us a great list of metrics to track in the Bloomerang Blog. I’ll bet you’re not doing them all! (especially check out #7).
Click-It: Social media marketing is not a “project”. Sometimes the mere act of calling something a ‘project’ can cause folks to resist it and derail change. Or so posits Mark Schaefer in this post on the Grow blog. What do you think?
Save Time on Social Media
Click-It: How to Save Six Hours a Week on Social Media. Did you know that American adults spend an average of 3.2 hours a day using social networks!Of all business professionals, those who spend the most time on social media are marketing professionals. How much time depends on the size of your business. Check out the graphs and, if you’re finding it to be a big time suck, read this article from the folks at Buffer to learn to manage your social time more effectively.
Click-It: 5 easy steps to heighten your nonprofit’s LinkedIn profile appeal to donors and others. This article by Miratel Solutions describes why LinkedIn may be one of the best social channels for nonprofits when it comes to creating awareness. It’s where a lot of potential major donors (e.g. C-level execs) will form an impression of you, so it makes sense to maximize your profile. There are other tips for maximizing your use of LinkedIn in the article as well.
New Resources for YOU:
A great blog is one of the best investments you can make in acquiring and retaining more donors. Learn how with my 4-volume Nonprofit Blogging Playbook. Get as many Guides as you want or need (if you buy all four, I offer a “Bundle Bargain” discount). Each guide will teach you something different: (1) Blog Fundamentals; (2) Content that Compels people to read and share it; (3) How to Use your Content to Engage folks, and (4) How to Promote your Blog so it Builds Momentum and drives more potential supporters to your website. I stand by all my Clairification products. If you’re not happy, there’s a no questions asked full refund policy. The only way to lose is by doing nothing. Don’t be a loser!
Photo: Flickr, Isaac Torronterra