The Big Secret – One Word – to Transform Donor Loyalty
In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET – the one principle that makes the greatest difference to long-term, sustainable fundraising success.
I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word – that you can use to transform the way you’ve been doing business.
Are you ready?
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