Here’s this week’s Clairity Click-it, leading off with a provocative piece about the state of the charitable sector and roaming through a mix of interesting and useful nonprofit marketing and fundraising tips — all designed to help you be the best you can be. Enjoy!
Changes in Philanthropy
Click-It: Philanthropy Reconsidered: The Paradigm Shift is a fascinating, thought-provoking article – the first in a series – by Linda Spencer of Living For Purpose. The parts I found most fascinating are (1) that the number of “active” charities is far, far less than most of us believe, (2) Millenials, who act far differently than previous generations, will be 75% if the work force by 2025. That’s only a decade away. Will your nonprofit be ready?
Social Media Measurement
Click-It: 5 Unique Ways to Measure and Evaluate a Social Media Campaign on the Buffer blog offers some different perspectives on calculating return on engagement. Are you counting numbers of follows? Numbers of posts? What matters is everything that happens after you post / tweet / participate. Did you start a conversation? Get people to take a desired action? Read this and think about the metrics that really matter to you. Action metrics; not vanity ones. If you’re at all geeky, you’ll love this post!
Twitter for Nonprofits
Click-It: Telling Stories with Twitter. Here are some great tips from Robert Bochnak who manages social media for Harvard Business School. One tip relates to generating engagement from attendees while at an event using Storify. Speaking of using stories on twitter for engagement and fundraising, Twitter has a new Buy/Donate button. Thanks to a share from Julia Campbell, we now know that 7 nonprofits are testing it out. Check out these useful tools to see how your nonprofit might benefit!
Click-It: Supercharge Your Fundraising with Recurring Gifts by Iris Sutcliffe on Network for Good is an eye-opener for nonprofits who don’t yet have a robust monthly giving program. Do you? If not you’re leaving a lot of money on the table and ignoring some very dedicated supporters. Did you know that European nonprofits typically have 80% of their donors on a monthly giving plan? Very interesting.
Click-It: How to Get Lapsed Donors to Start Giving Again by Joe Garecht of The Fundraising Authority offers a step-by-step primer for bringing your lost sheep back into the fold. Finding new donors is a lot harder, and a lot more expensive, than renewing old ones. So…
Avoid Lapsed Donors with Fundraising Rule #1: Keep the Donors You Have Happy
There’s still time to register for my upcoming 4-week E-Course with expert Pamela Grow: The Power of Thank You/The Basics and More! Donor retention is probably the greatest challenge facing nonprofits today. If you’re not making it a priority you’re ignoring your nonprofit’s future. Learn how to WOW your donors and keep them for life with this simple, practical course. You’ve got one more day to catch the Early Bird discount before it flies away! Grab this opportunity to learn from two experts in one fell swoop!
Photo courtesy of Flickr, Isaac Torronterra