Changes in Philanthropy
Click-It: On Nonprofit Fundraising, Physics and Utopia. Heidi Hancock of Mosaic muses on the nature of nonprofit growth, and why it’s probably not realistic to think you can raise an endowment that will set your nonprofit up for life.
Click-It: Expert Advice on Taking Advantage of #GivingTuesday comes from the folks at Double Donation. More than 30 experts weigh in on how to prepare for a successful #GivingTuesday campaign. I don’t happen to be a proponent of Giving Tuesday for every nonprofit, but that doesn’t mean it won’t work for you if you know going in what you hope to get out of it and set realistic objectives that don’t confuse your donors or cannibalize other fundraising efforts. I like using the day for gratitude. Whatever you do, plan for it and follow up with those who participate. Check out this article for promotion ideas.
Click-It: 6 Best Practices for Creating a Content Marketing Strategy.You can grab your free ebook on the subject over at Social Media Today. Why? Because if you learn to do it well you can convert “awareness” into “donor prospects” and, ultimately, donations.
Click-It: Why Think Retention Is All About After The Gift? What a thought provoking article by Jay Goulart of NewSci Labs! I agree that retention of only 39% is abysmal and, ultimately, unsustainable. And I’m all for a new engagement-based model. In fact, I’ve written about retiring the Donor Pyramid and replacing it with an inbound marketing-based Donor Vortex. What do you think?
Click-It: The Psychology of Color: How It Affects the Way We Buy [Infographic]. This is a topic near and dear to my heart. I happen to think being thoughtful about color choices for nonprofit marketing materials can make a difference in how you are perceived and even how much money you raise. Humans are visual creatures, after all. Thanks to Lindsay Kolowich at Hubspot for reminding us. Want to know more? Check out Hue Are You? What Color Can Mean for Your Marketing Strategy.
One Week Left to Get the Power of Thank You
There’s still time to register for my upcoming 4-week E-Course with expert Pamela Grow: The Power of Thank You/The Basics and More! Donor retention is probably the greatest challenge facing nonprofits today. If you’re not making it a priority you’re ignoring your nonprofit’s future. Learn how to WOW your donors and keep them for life with this simple, practical course. Then write your thank you while you’re writing your year-end appeal. There’s no point getting donors today, only to lose them tomorrow! REGISTER TODAY — and keep your hard-won donors!
Photo: Flickr, Isaac Torronterra