Losing Too Many Donors? 5 No-Brainer Ways to Keep Them
When it comes to improving donor retention, I often try to guide organizations through the process of shifting their thinking – and the culture of their organization – in the direction of gratitude rather than greediness toward their donors.
What’s important about making this philosophical shift is that it forces you to think very specifically about what you’re grateful for.
You aren’t simply asking your donors for money. Similarly, you aren’t thanking your donors for money.
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