This week’s Click-it is another eclectic mix of stuff I think you’ll find really, really useful. The post on headlines has already changed my life! And at the end you’ll find a great opportunity to join a cool major gifts Master Class. I promise, it’s a good one.
Click-It: 16 Ways to Use Social Media to Promote Your Events. Here are 16 creative ways to increase awareness, engagement and sales for your event from Kimberly Reynolds via Social Media Examiner.
Click-It: Hate this Headline? You’ll Probably Share the Story. This is simply the best post I’ve ever seen about headlines. By Barry Feldman on Kissmetrics blog.
Click-It: The 3 Most Boring Words in Fundraising Appeals offers advice with which I 100% agree. Gail Perry writes in Nonprofit Pro about how to avoid lackluster writing that won’t move your donors to action.
Click-It: 3 Ways to Identify a Major Donor by Joanne Fritz on about.com is a wake up call if you’re one of the 60% of nonprofits who, according to a recent Bloomerang study, “don’t really have a major gifts strategy.” It’s time to get one! And it’s really not that difficult to identify an honest-to-goodness major gifts prospect; unfortunately, most nonprofits do it all wrong. Check out the tips in this article to get on the right path.
Click-It: One Big Happy Family. Another “on the money” piece from Joe Garecht about why it’s important to get your donors saying “we” rather than “I.” And the same holds true for staff! When it comes to major gifts philanthropy, we’re all in this effort together.
Major Gifts Master Class
Register for Anatomy of a Major Gifts Ask: The Art and the Heart. I’m delighted to partner with The Foundation Center on March 24th for this special Major Gifts Fundraising Master Class. Please join us for this step by step interactive session to get all your questions answered. You’ll learn everything it takes to: (1) get a visit; (2) prepare yourself and your volunteers, and (3) make mind-blowingly successful asks that help you and your donors achieve your wildest dreams. It’s not that difficult, provided you know the techniques that work. You’ll get ‘em here!
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