This week’s Click-it is another eclectic mix of some really interesting stuff I’ve found for you across the web. I really like this week’s collection; I believe you’ll find it surprisingly thought-provoking. And at the end you’ll find some great learning opportunities you won’t want to miss!
Click-It: Generation X is coming: What fundraisers need to know. Jeff Brooks hooks us up with an article about what it may mean for nonprofits now that the leading edge of GenXers are turning 50. It’s not what you might think; it’s surprisingly reassuring.
Click-It: A Retention Vision like Billie Holiday comes from Reinier Spruit, Founder of 101 Fundraising. He shares a written pledge he developed for SOS Children’s Villages (Netherlands, based on the donor loyalty work of Dr. Adrian Sargeant, and designed to ensure that every contact with donors must contribute towards the goal of extending the relationship by building satisfaction, commitment and trust. This is an organization-wide commitment, by the way, and I think it’s a lovely model. See what you think.
Click-It: HOW TO Produce More (Cheap) Video for Your Nonprofit. Justin Ware of BFW Social reminds us that among other amazing video stats, a recent Google study tells us 57% of those who view a nonprofit’s video will go on to make a gift to that nonprofit. He then offers a few tips to help your organization create more quality, engaging video content without pushing your budget into the red. Check it out!
Click-It: Friendly Selling Techniques That Will Move Your Donors. You’ll find some great advice in this post by Khaled Allen on the Cause Vox blog, including some good questions to ask your reluctant donor to try to tease out why they’re not yet ready to say “yes.”
Click-It: Bernard Ross Reveals the Next Big Thing in Fundraising! This post falls under the “I wish I wrote this” category. Many thanks to Michael Rosen for this fascinating and thought-provoking summary of his interview with Bernard Ross about his upcoming presentation at the AFP International Fundraising Conference. Ross will reveal how fundraisers can apply the work of Dr. Daniel Kahneman, author of the bestseller Thinking, Fast and Slow, to better understand their prospects and donors, thus enhancing their fundraising efforts. I had the personal pleasure to hear Dr. Kahneman speak several years ago, and the whole time I was thinking: “This applies to fundraising!” But I never wrote it down.
AND SOME LEARNING OPPORTUNITY REMINDERS…
Afraid to make the ask? Fear not! I’m here, together with The Foundation Center, to share everything you need to know to overcome anxiety, get your visit, prepare a dynamite ask and reach your goal. Join us on March 24th for this brand new Major Gifts Fundraising Interactive Master Class: Anatomy of a Major Gifts Ask: The Art and the Heart. I hope to see you there!
Looking to rev up your nonprofit career? I’ll be speaking at the Virtual Fundraising Career Conference April 13th-15th. There are all sorts of amazing topics – and if you register by March 31st it’s a ridiculous $18. For real!
Tired of losing so many donors? I don’t blame you! Join me and 4GOOD on March 25th for Your ‘Easy Money’ Strategy: 9 Keys to Retaining Donors — it’s free!